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ADAM GOODMAN

Communications Leader

I'm passionate about finding stories that matter and telling them well to create the greatest impact.  I offer years of professional and award-winning writing, editing and managing experience in print and digital as well as a successful track record of building and protecting brands and developing audiences.

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MY STORY

After successfully guiding colleagues and developing talent through years of dramatic structural, financial and technological change at the St. Louis Post-Dispatch and its stltoday.com website, I am now seeking a new leadership role in the corporate, civic or nonprofit world.  My high-level management background and journalistic expertise bring professionalism, credibility and diligence to all of my communications, engagement and marketing work. Here are just some of the ways I can help:

COMMUNICATIONS STRATEGY

MEDIA & DIGITAL ENGAGEMENT

TARGETED CONTENT MARKETING

EDITING & WRITING

PUBLIC RELATIONS

CRISIS COMMUNICATIONS

PUBLIC AFFAIRS

MEDIA RELATIONS

ISSUES MANAGEMENT

GOVERNMENT RELATIONS

COMMUNITY RELATIONS

PROJECT MANAGEMENT

Please take a look at some of my previous projects as well:

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PROFESSIONAL HISTORY

My Experience

I have led planning and production of all news and business content for a major metropolitan newspaper and the region's most popular website.  I have overseen departments of 40 to 100 employees with annual budgets of $3 million to $6 million.  I have created dozens of new publications, blogs, online channels, special sections and books.  And I offer particular interest and expertise in the areas of economic development, business, science, health and innovation.

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PRINCIPAL

2018-Present

The Goodman Group LLC, offering freelance strategic communications and consulting services including media relations, crisis communications, project management, editing and writing.

DEPUTY MANAGING EDITOR

2008-2017

Managed the newsroom's largest department at the St. Louis Post-Dispatch, the biggest of chain's 48 newspapers.  Oversaw regional, financial, investigative, statehouse and Washington, D.C., news operations, producing content for digital and print.  Promoted to executive operating committee.  Primary liaison with TV station partner.  Represented company on community and industry panels.

ASSISTANT MANAGING EDITOR/METRO

2005-2008

Managed daily local-news operation consisting of 15 editors and 70-plus reporters.  Planned and executed introduction of first-ever, daily, localized editions to bolster coverage, circulation and advertising in the suburbs.  Increased digital production and urgency through creation of breaking news directive that reorganized staff to develop web and mobile content.

DEPUTY METRO EDITOR

2001-2005

Coordinated local news coverage as No. 2 manager in Metro Department.  Guided coverage of major news events and redeployed people and other resources necessary to do the job right, including beat reorganization for 9-11/war on terrorism.

EDITOR, SCIENCE HEALTH & TECHNOLOGY

2000-2001

Launched and managed team of specialty and business reporters.

ENVIRONMENTAL REPORTER

1999-2000

Developed and expanded this high-interest beat.

ASSISTANT METRO EDITOR

1996-1999

Oversaw reporters covering politics, development and transportation.

ASSISTANT BUSINESS EDITOR

1995-1996

No. 2 editor in department; oversaw reporters covering financial and industrial beats.

BUSINESS WRITER

1987-1995

Responsible for writing financial news on multiple beats at the St. Louis Post-Dispatch. Among them: investment firms, banks, real estate and aerospace.

BUSINESS REPORTER

1984-1987

Tracked wide range of financial news for The Press-Enterprise in Riverside, CA, a 140,000-circulation daily newspaper in one of the nation's fastest-growing areas.

EDUCATION: STANFORD UNIVERSITY

1980-1984

B.A., Political Science

"The difference between the almost right word and the right word is really a large matter -- 'tis the difference between the lightning bug and the lightning"

Mark Twain

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GET IN TOUCH

314-565-5055

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