ADAM GOODMAN
Communications Leader
I'm passionate about finding stories that matter and telling them well to create the greatest impact. I offer years of professional and award-winning writing, editing and managing experience in print and digital as well as a successful track record of building and protecting brands and developing audiences.
MY STORY
After successfully guiding colleagues and developing talent through years of dramatic structural, financial and technological change at the St. Louis Post-Dispatch and its stltoday.com website, I am now seeking a new leadership role in the corporate, civic or nonprofit world. My high-level management background and journalistic expertise bring professionalism, credibility and diligence to all of my communications, engagement and marketing work. Here are just some of the ways I can help:
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COMMUNICATIONS STRATEGY
MEDIA & DIGITAL ENGAGEMENT
TARGETED CONTENT MARKETING
EDITING & WRITING
PUBLIC RELATIONS
CRISIS COMMUNICATIONS
PUBLIC AFFAIRS
MEDIA RELATIONS
ISSUES MANAGEMENT
GOVERNMENT RELATIONS
COMMUNITY RELATIONS
PROJECT MANAGEMENT
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Please take a look at some of my previous projects as well:
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PROFESSIONAL HISTORY
My Experience
I have led planning and production of all news and business content for a major metropolitan newspaper and the region's most popular website. I have overseen departments of 40 to 100 employees with annual budgets of $3 million to $6 million. I have created dozens of new publications, blogs, online channels, special sections and books. And I offer particular interest and expertise in the areas of economic development, business, science, health and innovation.
PRINCIPAL
2018-Present
The Goodman Group LLC, offering freelance strategic communications and consulting services including media relations, crisis communications, project management, editing and writing.
DEPUTY MANAGING EDITOR
2008-2017
Managed the newsroom's largest department at the St. Louis Post-Dispatch, the biggest of chain's 48 newspapers. Oversaw regional, financial, investigative, statehouse and Washington, D.C., news operations, producing content for digital and print. Promoted to executive operating committee. Primary liaison with TV station partner. Represented company on community and industry panels.
ASSISTANT MANAGING EDITOR/METRO
2005-2008
Managed daily local-news operation consisting of 15 editors and 70-plus reporters. Planned and executed introduction of first-ever, daily, localized editions to bolster coverage, circulation and advertising in the suburbs. Increased digital production and urgency through creation of breaking news directive that reorganized staff to develop web and mobile content.
DEPUTY METRO EDITOR
2001-2005
Coordinated local news coverage as No. 2 manager in Metro Department. Guided coverage of major news events and redeployed people and other resources necessary to do the job right, including beat reorganization for 9-11/war on terrorism.
EDITOR, SCIENCE HEALTH & TECHNOLOGY
2000-2001
Launched and managed team of specialty and business reporters.
ENVIRONMENTAL REPORTER
1999-2000
Developed and expanded this high-interest beat.
ASSISTANT METRO EDITOR
1996-1999
Oversaw reporters covering politics, development and transportation.
ASSISTANT BUSINESS EDITOR
1995-1996
No. 2 editor in department; oversaw reporters covering financial and industrial beats.
BUSINESS WRITER
1987-1995
Responsible for writing financial news on multiple beats at the St. Louis Post-Dispatch. Among them: investment firms, banks, real estate and aerospace.
BUSINESS REPORTER
1984-1987
Tracked wide range of financial news for The Press-Enterprise in Riverside, CA, a 140,000-circulation daily newspaper in one of the nation's fastest-growing areas.
EDUCATION: STANFORD UNIVERSITY
1980-1984
B.A., Political Science
"The difference between the almost right word and the right word is really a large matter -- 'tis the difference between the lightning bug and the lightning"
Mark Twain
